Paytm to take on Ola and Uber with this new service

Fintech platform Paytm, owned by One 97 Communications Ltd has reportedly forayed into ride-hailing service with its new auto-rickshaw booking feature via its app through Open Network for Digital Commerce (ONDC).
The new service aims to challenge both Ola and Uber, the two companies that currently rule the market.
A person close to the development of this feature told Moneycontrol that “There is a lot of software testing and integration that goes into each rollout.There is no reason why Paytm will not also get into cab bookings like Ola and Uber as well at a later stage”.
Auto-rikshaw booking on Paytm is in testing phase
As per the report, the feature is currently in the testing phase and has gone live only for select Paytm users.
The Auto-rikshaw booking feature is powered by Namma Yatri to onboard auto-rikshaw drivers on the platform and the services are currently live in Bengaluru, Chennai and the National Capital Region.
The feature has been placed under the dedicated Shopping section and select users are seeing the auto rikshaw booking banner within the app. Tapping on the banner redirects users to the auto-booking interface where users can enter pickup and drop locations to book their ride.
It is also important to note that the entire ONDC platform on Paytm is backed by PAI Platforms earlier known as Paym Commerce which is backed by Paytm founder and chief Vijay Shekhar Sharma.
Other than the auto rikshaw booking, Paytm also facilitates several other services via ONDC, including food delivery, grocery, fashion and electronics.
In other news, PaiPai, an ONDC app by PAI Platforms, accidentally got listed on Google Play Store earlier this month, however, it has now been removed.